Merchandising the People — Marketing Themselves — False Teachers
False teachers market themselves. How? The market themselves by marketing a way of life that appeals to the natural man.
They give and feed man with what he wants in this life. The basic longings of the flesh — acceptance, power, fearlessness, wealth, control, health, popularity to name a few. How do they do it? Do they outright deny the Lord? No... they simply elevate a way of life and thinking, in the Lord's name, that feeds the natural affections of humanity that reigns superior in the lives of those they are falsely misleading. They deny the Lord, His message and calling to deny ourselves, take up our cross and follow Him by marketing their way of life and enterprise, that FIRST benefits the false teacher, who is becomes the example of this success, that natural appeals to what their followers want most out of life.
They feed those drawn to their success with tips, principles, practices, examples and clever advice on how to have and take possession of what they have by investing in them and their way of thinking and living. They use elements of truth to market their lies, lifestyle and love of things to take advantage of those who long for success, satisfaction and strength for the struggles of everyday life, which is the "salvation" they seek over a Savior they need.
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