God's name represents His greatness, His glory. Our names represent us. A person's name cannot be separated from the person himself. We care about our name and the way it is used. So does God. He does not appreciate it when people use His name as a cuss word, or to express surprise or shock. He also does not appreciate it when we call His name as a witness to our vows (e.g. marriage vows) and then turn around and break those vows as though God were no one in particular.
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