False teachers market themselves. How? The market themselves by marketing a way of life that appeals to the natural man.
They give and feed man with what he wants in this life. The basic longings of the flesh — acceptance, power, fearlessness, wealth, control, health, popularity to name a few. How do they do it? Do they outright deny the Lord? No... they simply elevate a way of life and thinking, in the Lord's name, that feeds the natural affections of humanity that reigns superior in the lives of those they are falsely misleading. They deny the Lord, His message and calling to deny ourselves, take up our cross and follow Him by marketing their way of life and enterprise, that FIRST benefits the false teacher, who is becomes the example of this success, that natural appeals to what their followers want most out of life.
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