People have a great ability to fool other people. In fact, there's an entire industry built around that ability and it's called acting. Top paid actors pull in millions of dollars for every project they're involved in. Apart from all those actors though are every day people who are still able to act and often do so every day. They pretend to be one thing when they are not. They pull the wool over the eyes of other people. The best of these people are sometimes referred to as con artists because they have perfected ways to manipulate people through expressed words and apparent feelings. There are many examples of people being conned out of fortunes by brilliant con artists.
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Dr. Fred has written numerous books and articles that cover a wide-range of theological topics and he endeavors to present the study of God's Word in a clear fashion, helping the average layperson comprehend the great truths of Scripture.