This parable is referred to as a "negative example story": A "don't be THAT GUY/GAL!" parable. Jesus closes the parable with a nimshal (an explicit statement showing the parable's purpose and intent): "So is the one who lays up treasure for himself and is not rich toward God". Jesus illustrates the poverty of laying up treasure for oneself. This message hones in on the parable's negative example to exchange that poverty for a richness toward GOD. What does richness toward GOD look like?
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Will Cornell
The Rich Fool The Prince's Parables Rock Springs Evangelical...