I will place the start of what I am talking about somewhere in the 1980s, with Bill Hybels of Willow Creek, Illinois.1 With his ‘seeker sensitive' movement, Hybels began to attract the ‘unchurched', attract them to church meetings, services, events and activities, that is. He did this by specifically tailoring church life to cater for the ‘unchurched', giving them what they liked, and removing all talk of ‘negatives' (such as ‘sin' and ‘repentance') which might in any way offend them, put them off and drive them away.
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