A church that resorts to marketing the gospel and selling Jesus instead of proclamation, has lost its way. The Constantinian change of 313. A. D., did not represent an acceptance of Jesus Christ, but an institutionalizing and thus a redefining of him. Likewise, the modern church has avoided the fact that the world hates Jesus, by creating a "Jesus" thte world will like and then adopted silly marketing techniques to try to talk the world into accepting their new and improved "Savior". "He Gets Us" is the latest of these schemes, and follows decades of "What Would Jesus Do?" and "I Found It!" and "One Way" marketing. Let's put aside the tools of manipulation and marketing, and once again, proclaim Jesus Christ. and him crucified.
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