Gillette Loses Billions after 'Toxic Maxculinity' Ads
Gillette ran an infamous “toxic” masculinity ad during the Super Bowl casting men as sexist bullies, followed by one in which a father teaches a daughter who is “transitioning to be a man” to shave.
The February ad prompted an immediate backlash, with many men vowing to stop using Gillette products, charging the ad assumes most men are misogynistic.
Now, P&G is reporting a net loss of about $5.24 billion for the second quarter due to an $8 billion non-cash writedown of Gillette, according to Reuters.
For the same period last year, Reuters noted, P&G’s net income was $1.89 billion, or 72 cents per share.
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