In recent years, the animal welfare world has moved beyond looking at how to minimize suffering to exploring whether animals can also enjoy their lives, Torrey said.
John Glisson of the U.S. Poultry and Egg Association says broiler chickens are “couch potatoes” and that some people may mistake the birds’ laziness for a medical issue. He said trying to assess welfare is tricky beyond established industry measures, like whether a chicken dies from disease before it’s slaughtered.
Still, animal welfare is becoming a bigger public relations concern, and companies say they’re always looking for ways to take better care of their chickens....
