Marriott owner dumped Mormon beliefs for LGBT money
Marriott International launched its #LoveTravels marketing campaign on June 2, targeting lesbian, gay, bisexual, and transgender customers—as well as pro-LGBT consumers—with a campaign designed to “convey the company’s commitment to make everyone feel comfortable being who they are.”
The campaign already has its own dedicated website (two of them, actually); hotel-mounted billboards in Washington DC; and is spreading in social and LGBT media. Shot by the photographer Braden Summers, it features the recently out-of-the-closet basketball player Jason Collins and the transgender model Geena Rocero, and invites people to share their stories of travel on social media with the hashtag #LoveTravels. The campaign is timed to attract attention at LGBT Pride celebrations in New York, Washington and San Francisco.
This is just the latest pro-LGBT move by Marriott’s executive director, Bill Marriott, a...
