Retailers adjust marketing as more men take over grocery shopping
Meyer, 35, is part of a growing contingent of men taking over grocery duty. Experts say the trend has been building slowly for decades. But the recession hit men disproportionately with layoffs and left many of them home to manage the household.
The nation's biggest food and personal products manufacturers are taking notice, trying to market products and adjust store layouts to cater to men. It's a paradigm shift for the $560-billion retail food industry that has patently referred to the primary customer as "she," focusing marketing and advertising firepower on women, and mothers in particular — sometimes making fun of dads in the process.
The female focus isn't lost on Meyer, who works as a brand manager for Bimbo Bakeries USA....