The Vatican will unveil the latest installment in its social media transformation next week — a Facebook page dedicated to the upcoming beatification of Pope John Paul II, officials said.
The site, which will link to video highlights of John Paul’s 27-year papacy, is designed to promote the May 1 beatification. But it may well continue beyond given the global and enduring interest in the late pontiff, Vatican officials told The Associated Press.
The Vatican’s first attempt at an event-themed Facebook page — to promote Pope Benedict XVI’s September trip to the United Kingdom — is still active six months later and updated near-daily with 10,000-15,000 regular fans checking in, said Monsignor Paul Tighe, the No. 2 in the Vatican’s social communications office....