The strategy combines 43 billboard adverts across the Province with mini-billboards in shopping centres, eight regional rallies at 'neutral' venues, 1,000 adverts on buses and even a Facebook website.

The campaign motto is "In a world without direction, certainty or hope, consider Christ", and the Church believes it is the first time that any local denomination has reached out to every household in the Province.

"Our primary aim is not to make new members for our Church but to introduce people to Jesus Christ," said one of the organisers, the Rev Ian Brown, Clerk of Presbytery with the denomination. ...