While the new bus ads are confrontational just by the nature of their placement, such atheist advertising is not new. In 2007, the American Humanist Association, a Washington-based group of roughly 11,000 members that questions the existence of God, or any gods, the supernatural or an afterlife, bought ads in publications like The Nation and The Progressive. Then, late last year, the group splashed the first bus ads in America, buying space in Washington D.C. with the line "Why believe in God? Just be good for goodness sakes." It caused a flurry of complaints from believers but was somewhat overshadowed by the post-election excitement over the incoming President (who ...