Apple's head of design says some people 'misuse' iPhones
The downsides of smartphones being such addictive and entertaining devices are starting to become obvious. If you live in a city, for example, you're probably used to seeing "smartphone neck" — people buried in their iPhones on the subway and the sidewalk.
The problem is clear to parents who sit down to dinner with their kids only to have them buried in Snapchat and "Clash Royale" the entire time.
It's clear to iPhone users who turn like Pavlov's dog anytime they hear the iPhone notification sound, even when it comes from someone else's phone.
Eventually, Apple is going to have to come up with a clear and coherent answer to questions about iPhone overuse. It's going to be asked more and more of Apple executives at every public occasion....