Joel Osteen is preaching in Yankee Stadium this Saturday. His sermon will be aired on his personal SiriusXM satellite radio channel, which begins operations this week. The channel will feature live call-in shows hosted by Osteen and his wife, as well as rebroadcasts of his past sermons. He preaches to 40,000 each week in his Houston church. His 2,650,000 Twitter followers include Kim and Khloe Kardashian, Ellen DeGeneres, Justin Bieber, and Oprah Winfrey.
There are numerous ways to interpret Osteen's remarkable popularity. Some say God is blessing his ministry; others say his message lacks the biblical insistence on repentance and mirrors the relativistic culture of our day. Whatever your view of his work, you have to agree that his team uses media effectively. From Charles Fuller's radio broadcasts to Billy Graham's televised crusades to Joel Osteen's upcoming "Night of Hope" in New York City,...
