Across the country, fall is high season for "church shopping," as people in search of a new faith community to call home set about the task of finding one. But that doesn't mean they're showing up, singing hymns, shaking hands and sampling doughnuts at a different church each week.
Instead, observers say, they're visiting church websites and evaluating congregations — often without having actually met anyone at the church. And that has some church people worried that the practice of faith is getting ever more impersonal — and consequently less powerful — in an age driven by efficiency and impatience.
Church shoppers "used to have to go to the service, sit in the back row and watch," says Tom Bandy, president of EasumBandy & Associates, a church consultancy. "The website has just replaced that. The color schemes, the formatting, the language, the music — those things powerfully reveal who they...
